Welcome offer template
Welcome bonus landing page template.
A casino welcome bonus landing page and two follow-up emails, written and laid out, with key terms, 18+ and safer gambling wording set for SE, DE and NL.
WelcomeWelcome to the table100% up to 5 000 kr + 50 free spinsClaim offer
18+Example offer. Key terms, the market's support line and self-exclusion links sit here on the live page.
What is inside
The sections, in order.
Use it for paid search, affiliate traffic and the welcome flow in your CRM. It is the page most players see first, so it is the one that has to load fast on a phone and say exactly what the offer is.
- Logo headerYour logo and a log-in link. Nothing else to click away to.
- Hero with the offerAmount, free spins and the button, with the key terms directly underneath.
- Three stepsJoin, deposit, play. Players see the whole path before they start.
- Game rowThe games the free spins work on, pulled from your lobby.
- QuestionsThe five things support gets asked about this offer.
- TermsLockedKey terms per market, always shown, always last but one.
- FooterLocked18+, licence and the market's support line.
How to write this campaign
- Put the full offer in the headline, in numbers. 'Up to 5 000 kr + 50 free spins' beats 'A warm welcome'.
- Keep wagering, minimum deposit and expiry next to the button, not three scrolls down. Sweden's consumer agency expects bonus terms to be visible at first glance and a click away at most.
- Show the games the spins work on. It answers the next question before support has to.
- One button, one action. Every extra link is a way out of the page.
Markets
| Market | Status | What the page carries |
|---|---|---|
| Sweden | Ready | Spelpaus, Stödlinjen and the first-occasion bonus rule. |
| Germany | Ready | OASIS, the monthly deposit limit and the support line. |
| Netherlands | Ready | Cruks, Loket Kansspel and the under-24 rules. |
Market notes are general information, not legal advice. Check every campaign with your compliance team. Last reviewed October 2026.
FAQ
About this template.
Can I run the welcome page in Sweden?
Yes. A welcome offer is the one bonus Swedish rules allow, because it is made at the player's first gaming occasion. Bild adds the Spelpaus and Stödlinjen links and keeps the key terms next to the offer.
Which emails come with it?
A welcome email that mirrors the page, and a reminder for players who signed up but have not deposited. Both are the same sections as the page, without the motion, linking back to it.
Can I change the layout?
Yes. Swap, add or remove sections. Terms and Footer stay locked so they cannot be deleted by accident.
See it in a demo.
We will walk you through a campaign built around one of your own offers, from the page to the emails.